Sportsmoney:
The match between Real Madrid and FC Barcelona “El Clasico” the absolute highlight of the Spanish season is not just a match between two sports clubs. But also a match between the two giants in the world of sporting goods brands adidas and Nike.
Real Madrid is sponsored by adidas. FC Barcelona is sponsored by Nike. Lionel Messi is sponsored by adidas. Cristiano Ronaldo is sponsored by Nike.
But not only the absolute superstars of the two teams wear nike/adidas boots. Most other players in the two teams wear footwear from one of the two athletic apparel brand giants.
Among the more prominent players in FC Barcelona in adidas footwear:
Messi, Xavi, Milito.
Real Madrid players in adidas:
Higuain, Raul, Kaka, Benzema, Xabi Alonso.
FC Barcelona playes in Nike footwear:
Ibrahimovic, Iniesta, Puyol, Pique, Dani Alves.
Real Madrid players in Nike boots:
Cristiano Ronaldo, Sergio Ramos, Albiol, Marcelo, Van der Vaart.
Club sponsorships:
The sponsorships of the major sporting entities in the world are by no means for free.
Thus adidas is believed to pay around 40 million Euros a year for the sponsorship of Real Madrid.
Nike is supposedly paying around 30 million Euros a year for the sponsorship of FC Barcelona. On top of that comes performance based bonuses so that the sponsorship of FC Barcelona last season probably around 40 million Euros.
When Florentino Perez was elected president of Real Madrid in June 2009 and subsequently brought players like Kaka and Cristiano Ronaldo to the club he also made it clear to adidas that he wanted a better deal on their running contract. adidas of course would also be able to understand the benefits of the new Real Madrid loaded with the greatest stars in the world of football. So the decision to increase the deal came about without too much disagreement.
On top of that Real Madrid gets 20 million Euros a year from bwin for the shirt sponsorship.
FC Barcelona is currently sponsoring UNICEF as part of a charity package deal between the football entity and the UN child foundation.
Individual endorsement deals:
The players themselves also have individual deals with the big brands.
Thus the current deal Cristiano Ronaldo has with Nike is supposedly worth 6 million Euros a year to wear the Nike Mercurial Vapor boots.
Lionel Messi is getting 3 million Euros a year from adidas to wear the adidas F50 tune it boots. A deal one might expect to be improved considerably if his current form continues.
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