Real Madrid financial statement pages 6 – 7

January 30th, 2010

Analysis:
Translation of the pages 6 and 7 in the Real Madrid financial statement 2008/09.

Player salaries compared to total revenues:
The percentage is the coefficient between the total player compensation and the total revenues of the club (before amortization of assets).
This is the most commonly used financial indicator in order to measure a club’s financial health and its’ operational efficiency and thereby its’ future prospects.
The increase in income has been accompanied by an effort to curb costs and to improve the efficiency which is shown by the improved ratio revenues/player compensation which has been reduced to 46% for the season 2008/09. This not with standing higher costs associated with indemnifications to injured players and non players (e.g. sacked coaches) for the season 2008/09.
Real Madrid is located below the 50% mark which is considered the mark of excellence and way below the 70% mark which is the maximum ratio recommended by the UEFA.
The graph shows a horizontal line at the 70% mark with the comment “maximum level recommended by the UEFA”.
Page 7:
Net Result before amortizations and the results from player transfers (EBITDA before player transfers)
To see a definition of EBITDA check the wikipedia: definition of EBITDA
The EBITDA (before player transfers) constitute the operating profit which the club achieves once the revenues have been deducted of the recurring player’s compensation and the rest of the operating costs. This is the source of resources which the club dispose of in order to make future investments in players and in installations which are defined in its’ development project as well as in order to comply with its’ financial obligations.
As one can observe in the budgetary liquidation account issued by the Memoria de las Cuentas Anuales for the season 2008/09 a EBITDA of 93 million Euros has been achieved slightly inferior to the result the previous year. One has to note though that the club has had to absorb loses of 14 million euros from insolvencies, risks and contingencies not present in the previous year. As well as one major one time write-off of 11 € million Euros net in indemnifications. If one adjusts the EBITDA for these effects the comparable number for 2008/09 versus 2007/08 would have been 118 € million Euros. The 93 € million euros of EBITDA represent a pre-tax profit of 23% on the gross revenues of 407 million euros. Of every one 100 euros of revenues the profit obtained is of 23 euros once the costs have been covered.
The final result shows that the positive evolution continues which corresponds to a development in the economic management whose objective is to improve the profitability by a combined effort of increasing the revenues and containing the costs.

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Real Madrid financial statement pages 4-5

January 30th, 2010

Analysis:
Translation of the pages 4 and 5 of the Real Madrid financial statement 2008/09.

Page 4:
Consolidated statement corresponding to the financial year ending on the 30th of June 2009.
Revenues (amortization of assets – primarily player transfers).
In continuation we will present the financial statement of Real Madrid FC SAD including the evolution in the results of the campaign 2008/09.
The revenues for the season 2008/09 grew 11% year over year and reached 407 million euros €.
Thereby the objective for the budget of revenues of 400 million euros was reached.
This income stems from the 3 principal revenue streams of the club: stadium , television , and marketing.
Income from player transfers is not included in these numbers but are included in another part of the statement and can be found under the account dealing with the return on investment of capital investments.
The revenue streams which have contributed the most to the overall increase in revenue for the season 2008/09 have been television and marketing. On the other hand the revenues from the stadium after 2 years of strong growth have remained flat year over year for the season 2008/09.
The contribution by the members (socios) both when it comes to membership fees as well as season ticket subscriptions represent 10% of the total revenues.
Over a 10 year period 1999-2009 the revenues have grown by an average of 26% year over year.
When it comes to the future development – the strengthening of the brand through investments in great players and the exploitation of these player’s images through the 3 revenues streams and the continued expansion internationally continue to be some of the main weapon which the club posses in order to remain competitive and to maintain its’ position among the world’s leading clubs.
Page 5:
The composition of the clubs revenues (before amortization of assets).
1999/2000:
Total revenues of 118 million Euros:
26% marketing
40% stadium
34% television
2008/2009:
Total revenues of 407 million Euros:
32% marketing
29% stadium
35% television
4% friendlies and overseas tournaments

The club has achieved to obtain a balanced structure of revenue streams with about a third stemming from each of the major areas stadium, television, and marketing.
This diversification of revenue streams brings economic stability to the club cushioning against possible fluctuations in income due to the inherent unpredictability of the results on the field and the larger development in the macroeconomic outlook.

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Real Madrid vs. FC Barcelona financial statements

January 25th, 2010

Analysis:
In this blog post we will bring the links to the financial statements which can be found on the respective Spanish language websites of Real Madrid and FC Barcelona.

Click here to find the Real Madrid financial statement
The information relates to the season 2008/09. The language is Spanish. I have not been able to spot an English language version of the report.

Click here to find the FC Barcelona financial statement
The financial statement is included in the club’s yearly review which covers all aspects of the club’s activities.
The part relating to the finances starts on page 154 and is for the season 2008/09.

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Real Madrid away jersey | Real Madrid La Liga away kit

December 29th, 2009

Analysis:
The Real Madrid away jersey for the Spanish League is only used for La Liga matches. The jersey does not feature for Champions League matches.
The jersey for the season 2009/10 is dark blue or navy with a bit of a royal blue to mix it up a bit.
The difference between the away jersey for La Liga and the Champions League jersey has to do with the sleeve badges. Except for that the jersey comes with hologram , adidas clima cool tag , logos just like the Champions League jersey.

Real Madrid away soccer jersey

While AC Milan from time to time wear the special honory badges by UEFA for having won the Champions League at least 4 times also in the Italian Lega Calcio Real Madrid does not. Thus on the Real Madrid away jersey for La Liga there is only one badge which is the LFP sleeve badge on the right arm sleeve.

Real Madrid away jersey right arm sleeve

The sponsor logo is the same on the away jersey as on the other Real Madrid jerseys for the season. The sponsor logo is placed to the center front of the jersey.

Real Madrid jersey hologram + LFP sleeve badge

To the bottom right of the jersey there is an adidas hologram in order to verify the authenticity of the jersey. This hologram is hard to copy. The technology is also known from dollar and Euro bills and other means of payment which should be hard to falsify.

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Real Madrid Champions League away jersey

December 19th, 2009

Analysis:
The Real Madrid away jersey for the Champions League is slightly different from the Real Madrid 3rd jersey for the Spanish League. The difference is basically down to the badges that the jersey is equipped with.
The Champions League jersey has a Spanish flag above the Bernabeu monogram to the right chest and the logo of the UEFA Champions League the star ball to the right arm sleeve. Furthermore there is the special badge of honor awarded by UEFA to clubs which have won the Champions League 3 times in a row or a total of 4 or more. This badge is placed to the left arm sleeve.

Real Madrid Champions League away jersey

At the bottom of the jersey there is an adidas hologram to the right side and an adidas clima cool logo to the left hand side. To the center of the jersey there is large sponsor logo.

The photo below shows a close up of the right arm sleeve with the UEFA star ball logo which is the official logo of the UEFA Champions League tournament and which is worn on the sleeve by all teams participating in the tournament.

Real Madrid Star Ball sleeve badge | Starball logo

The next photo shows the left arm sleeve with the special UEFA 9-trophy badge.

Real Madrid UEFA 9 trophy badge

Real Madrid name and number kit for the UEFA Champions League jersey

The official name and number kit for the Real Madrid soccer jerseys is the same whether they are applied to the Champions League jersey or La Liga jersey. The name and number kit comes complete with the Real Madrid club logo engraved at the bottom of the numbers. The letters are plain white standard letters while the number has a special coloring with different nuances of white.

Real Madrid Champions League away name and number kit

Below a close-up of the numbering where it is easier to see the coloring of the number and the pattern with the nuances of white.

Real Madrid numbering | Real Madrid number 9

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Two Real Madrid players among the nominees for FIFA World Player of the year

December 8th, 2009

News:
The 5 nominees for FIFA world player of the year 2009 have been revealed. The nominees are: Messi, Xavi, Iniesta (FC Barcelona) – Kaka’ and Cristiano Ronaldo (Real Madrid).
The award will take place on the 21st of December.
Besides the individual honors there will also be a team of the year selected among 55 players.
From Spain and Real Madrid those are: Xabi Alonso (formerly Liverpool), Iker Casillas y Sergio Ramos.
From Brazil and Real Madrid: Kaka’ (formerly AC Milan)
From France and Real Madrid Karim Benzema (formerly Lyon)
From Portugal and Real Madrid Cristiano Ronaldo (formerly Manchester United) and Pepe
FC Barcelona has the most players in pool not surprisingly given their fine performance during the season 2008/09 winning the treble (League , Cup + Champions League). An achievement never accomplished before by a Spanish side.

The new signings for Real Madrid who played elsewhere during the season 08/09 are probably selected due to their performance with their former club rather than due to their accomplishments with Real Madrid.
The problem with the award is that it runs square to the football season since it follows the calendar year and the football season goes from summer to summer. Since most awards in football as is the case elsewhere also are heavily shewed towards the winners what the award really reflects is the season 08/09 though in principal the award is given for the performance throughout the calendar year 2009.
But surely while the spring of 2009 will weigh heavily the fall of 2009 will not since no titles have been awarded and the season is still underway. The “best” players are usually those on the winning sides and since nobody has won anything yet for the season 2009/10 the emphasis will surely be on the spring of 2009 and possibly the fall of 2008.

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France World Cup 2010 jersey | France soccer jersey

December 7th, 2009

News:
With the help of Thierry Henry’s hand and good fortunes France managed to squeeze through the qualification rounds and into the main tournament of the FIFA World Cup 2010 in South Africa. A hand play by Henry ended up being decisive as France grabbed the winner deep into extra time by a goal from Gallas being assisted by Henry.
Before the two-legged knock-out match between France and Ireland for a spot a South Africa France had a new national team jersey revealed which will be used for the matches in South Africa. The jersey was launched alongside the jerseys of other adidas teams such as Germany, Spain, Denmark, Argentina, South Africa and Mexico. Other adidas teams at the World Cup 2010 includes Slovakia, Greece, Nigeria, Japan, and Paraguay.
The theme and the inspiration for the French jersey is found in the France jerseys from the 1980s and in particularly the 1984 jersey used for the Euro 1984 in France. France won the tournament in 1984 with the likes of Platini, Giresse, and Tigana on the team. The photo below is from the opening match in 1984 between France and Denmark. France won the match 1-0 by a late goal from Michel Platini.

Platini France Euro 1984 jersey

Platini France Euro 1984 jersey

The latest jersey is also in the colors of the French flag the tri-colore blue, white, and red.

France World Cup 2010 soccer jersey

France World Cup 2010 soccer jersey

Currently two French players in Real Madrid are among the players who will travel to South Africa for the World Cup 2010 in June. Lass Diarra and Karim Benzema. The two are the latest in a long standing tradition of French players in Real Madrid going back in time. The greatest French player since Platini – Zinedine Zidane is also currently affiliated to Real Madrid as special advisor to the President and the board of the club regarding sporting issues. He retired from Real Madrid back in 2006 after 5 very successful seasons with the club.

French soccer players in Real Madrid

French soccer players in Real Madrid

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The Real Madrid brand value | Brand Real Madrid

December 2nd, 2009

Industry news:
The company Interbrand famous for its’ list of the 100 strongest global brands a report made in conjunction with BusinessWeek has recently published a study over there 100 strongest Spanish brands:
InterBrand report about the 100 strongest brands in Spain
Real Madrid comes in at place number 19 (page 24) with an estimated brand value of 307 € million Euros up 3% from the previous year 2008.

Brand Real Madrid | Real Madrid brand value

Brand Real Madrid | Real Madrid brand value

FC Barcelona is number is number 23 on the list with an estimated brand value of 281 € million Euros. Up a massive 21% year over year.

FC Barcelona brand value | Brand Barca

FC Barcelona brand value | Brand Barca

In the commentary it is mentioned that even though Real Madrid maintains its’ position is the richest soccer club in the world in Deloitte’s richlist (partly thanks to the depreciation of the Pound Sterling against the Euro) the brand seems a bit tired and needs a makeover in order to give credibility to the claim of being “the greatest club in the world”.
However, the report also states that Real Madrid is on solid ground when it comes to economic foundation with valuable sponsorship deals, rich TV deals, exploitation of player images, and from the Estadio Santiago Bernabeu through corporate boxes, stadium tours, general ticket sales etc.
The question marks in the report centers around the general leadership of the club – and the management of the sporting side of things. In order to maintain and develop the revenue streams mentioned above it is of course very important that the club performs well on the pitch. Since the report covers all of 2009 this might be especially acute regarding the situation in the first half of the year before the presidential elections in June.
However, with the entry of Florentino Perez and thus a new president and management team and with the arrivals of players like Ronaldo and Kaka there is some hope for a better future regarding the general management and on the field performance.
The prospects for an increased brand awareness in Asia might ride on the back of such megastars as Ronaldo and Real could see its’ brand prosper in the important growth markets of Asia just like it happened after the arrival of David Beckham.
Since the region of Asia is the seeing the fastest overall economic growth and since many of the countries do not have long established professional sporting traditions of their own many European clubs increasingly see Asia as their best bet for growth overseas. However, it is still relatively unclear what kind of revenue streams may be developed and what is the growth potential in revenue rather than in mere interest in the sport or in any given club.
All European clubs generate the vast majority of their revenues locally or nationally though in order to attract global brands as sponsors it does help to be able to point to a fanbase also internationally.

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Messi Ballon d’Or France Football 2009 | 4 Real Madrid players in the vote

December 1st, 2009

News:
Lionel Messi from FC Barcelona and Argentina is the new winner of the Golden Ball. Messi takes over from the 2008 winner Cristiano Ronaldo who ends up second in the vote. Messi is the first Argentinian player ever to win the honor (players from outside Europe were only included in 1994 so the likes of Maradona or Kempes never had the chance to win). Messi won the award in 2009 by the largest margin ever: 240 points over the number 2 Cristiano Ronaldo.
To read more about the draw and the event check out the France Football website.
Below the final classification. The list clearly dominated by FC Barcelona players after their completion of the treble – the first ever Spanish team to accomplish that feat:
1. Lionel Messi (Argentina, FC Barcelona) : 473 points
2. Cristiano Ronaldo (Portugal, Manchester United now Real Madrid) : 233 pts
3. Xavi (Spain, FC Barcelona) : 170 pts
4. Andrès Iniesta (Spain, FC Barcelona) : 149 pts
5. Samuel Eto’o (Cameroun, FC Barcelona now Inter Milan) : 75 pts
6. Kaka (Brazil, AC Milan now Real Madrid) : 58 pts
7. Zlatan Ibrahimovic (Sweden, Inter Milan now FC Barcelona) : 50 pts
8. Wayne Rooney (England, Manchester United): 35 pts
9. Didier Drogba (Ivory Coast, Chelsea): 33 pts
10. Steven Gerrard (England, Liverpool) : 32 pts
11. Fernando Torres (Spain, Liverpool): 22 pts
12. Cesc Fabregas (Spain, Arsenal) : 13 pts
13. Edin Dzeko (Bosnia, Wolfsburg) : 12 pts
14. Ryan Giggs (Wales, Manchester United) : 11 pts
15. Thierry Henry (France, FC Barcelona) : 9 pts
16. Luis Fabiano (Brazil, FC Sevilla), Nemanja Vidic (Serbia, Manchester United),
Iker Casillas (Spain, Real Madrid): 8 pts
19. Diego Forlan (Uruguay, Atletico Madrid) : 7 pts
20. Yoann Gourcuff (France, Bordeaux) : 6 pts
21. Andreï Archavin (Russia, Arsenal), Julio Cesar (Brasil, Inter Milan), Frank Lampard (England, Chelsea) : 5 pts
24. Maicon (Brazil, Inter Milan) : 4 pts
25. Diego (Brazil, Werder Bremen now Juventus) : 3 pts
26. David Villa (Spain, Valencia), John Terry (England, Chelsea) : 2 pts
28. Franck Ribéry (France, Bayern Munich), Yaya Touré (Ivory Coast, FC Barcelona) : 1 pt
30. Karim Benzema (France, Lyon now Real Madrid): 0 pt

The winner of the Golden Ball since the very beginning in 1956:
1956 – MATTHEWS
1957 – DI STEFANO (Real Madrid)
1958 – KOPA
1959 – DI STEFANO (Real Madrid)
1960 – SUAREZ
1961 – SIVORI
1962 – MASOPUST
1963 – YACHIN
1964 – LAW
1965 – EUSEBIO
1966 – B.CHARLTON
1967 – ALBERT
1968 – BEST
1969 – RIVERA
1970 – G. MÜLLER
1971 – CRUYFF
1972 – BECKENBAUER
1973 – CRUYFF
1974 – CRUYFF
1975 – BLOCHIN
1976 – BECKENBAUER
1977 – SIMONSEN
1978 – KEEGAN
1979 – KEEGAN
1980 – RUMMENIGGE
1981 – RUMMENIGGE
1982 – P. ROSSI
1983 – PLATINI
1984 – PLATINI
1985 – PLATINI
1986 – BELANOV
1987 – GULLIT
1988 – VAN BASTEN
1989 – VAN BASTEN
1990 – MATTHÄUS
1991 – PAPIN
1992 – VAN BASTEN
1993 – R. BAGGIO
1994 – STOITCHKOV
1995 – WEAH
1996 – SAMMER
1997 – RONALDO
1998 – ZIDANE
1999 – RIVALDO
2000 – FIGO
2001 – OWEN
2002 – RONALDO (Real Madrid)
2003 – NEDVED
2004 – SHEVCHENKO
2005 – RONALDINHO
2006 – CANNAVARO (Real Madrid)
2007 – KAKÁ
2008 – C.RONALDO
2009 – MESSI

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Barca – Real Madrid 1:0 | comments from the main actors

November 30th, 2009

Commentary:
After the match on Sunday the 29th of November 2009 the players came out to talk to the press after the match. Some of the main actors on the grand stage said:

Ibrahimovic: With one less on the field it is difficult to play but Messi played a great match and to play next to Andres Iniesta makes life very easy.
Regarding the goal: It was a great pass from Dani Alves and luckily enough I was concentrated in the moment. I am very happy that I was able to help the team when you are coming off the bench as a substitute it is always difficult.
I have already scored in the Milan derby – Inter versus AC Milan – but one cannot compare that to this. El clasico between Barca and Real has more repercussions internationally and this match is very emotional.
Regarding being a substitute: I have tried throughout the week to get ready for the match but I still felt some ache and the coach did not want to take any chances of making things worse.

Marcelo: We will leave from here with the head high. We played a great match but we were unlucky. We should have had more patience after Barcelona was reduced to 10 players. We were trying to push it too hard then rather than having played with more patience – but all in all we played a good match.

Xavi: Curiously we played better with 10 than with 11. The triangles had better flow after we were reduced to just 10.
Regarding the comments by Real Madrid coach Pellegrini that Real Madrid deserved the draw: He says that the deserved atleast the draw ? who is he ? coach of Real Madrid , no ? We won deservedly and we have come strengthened out of the match.

Iniesta: If I am falling or if I am pulled down inside the penalty box. I do not think that Cristiano Ronaldo is the right person to tell me that I should not “dive” inside the box.

Sergio Ramos: We are leaving from here a bit sad because of the result but also proud because we gave everything and we played well. We did not take advantage of our chances which cost us dearly. In the first half we played better than Barca and we had the better chances. The margin of error was decisive for the result. It is a great pity.

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